A holistic destination offering a range of experiences, Australia has something to satiate every type of traveler, be it the youthful adventure lover, the newly married couple on a honeymoon or the family travelling with kids. The diversity of experiences available in the country makes it a preferred adventure destination among travelers. Australia’s open spaces, rugged terrain, expansive coastlines and mountain ranges provide an exhilarating and ready-made adventure for adrenaline junkies.
Over the years, we have observed a spurt in the uptake of adventure activities among Indian travelers. We observe that statistically, India is one of the world’s fastest growing outbound travel markets and behaviorally, travelers are now willing to explore new destinations and experiences. While Indian travelers are extremely value-conscious, they do not mind splurging on travel experiences that are of top quality and unique. Apart from our brand campaign, ‘There is nothing like Australia’ we have also collaborated with key airline partners and distribution partners for joint advertising campaigns presenting potential travelers with a smorgasbord of exciting offers.
How are the safety concerns/awareness addressed and upheld? Also, are there any training programs/facilities and what bench-marking protocols are being followed?
Economist Intelligence Unit’s (EIU) Global Livability Index featured four Australian cities namely Melbourne, Sydney, Adelaide and Perth, in the list of top 10 livable cities of the world, with Melbourne earning the distinction of the world’s most livable city for the 4th year in a row. The EIU’s Livability Ranking assesses living conditions in 140 cities across the globe by assigning a rating across five broad categories, including: stability; healthcare; culture and environment; education; and infrastructure. Australia ranks high on safety, with travelers enjoying unhindered travel experiences in terms of their personal safety and security. Our well-maintained roads, low crime rate and high standard of health make it a safe and easy country to explore. All tourism experiences on offer in Australia are of unmatched quality and are undertaken under expert supervision with all safety procedures being taken into consideration.
We have a two-pronged approach to training agents across any country on the destination and how best to plan, package and sell Australia. Our online training program, the Aussie Specialist Program, has over 5,800 agents registered in India itself, and gives agents an in-depth training on the various products, experiences and activities available across the destination. In addition, our in-house trainers regularly visit agencies in our key target markets to train them on the same, and provide timely updates.
Which adventure sports in Australia would you call most exclusive and once in a lifetime experience?
Australia is a haven for adventure seekers with aerial, land and under-water activities. Some of the best of Australian adventure activities includes sky diving at Wollongong, jungle surfing at Cape Tribulation in Cairns, climbing the iconic Sydney Harbour Bridge, hot air ballooning at Yarra Valley, jet skiing at Gold Coast, learning to surf at Bondi beach, Harley Davidson rides through Melbourne city and, of course, snorkeling, underwater walks and scuba diving at the Great Barrier Reef. Self-drive journeys across scenic routes such as the Great Ocean Road, the Sunshine Route and the Grand Pacific Drive, as well as visiting the Formula 1 Grand Prix Circuit on Phillip Island are witnessing steadily rising demand from Indian vacationers.
Furthermore, travellers can interact with the uniquely Australian wildlife with kangaroos and koalas in their natural habitat. Australia is also home to a total of 19 UNESCO World Heritage-listed sites, which include some of the oldest rainforest areas on earth, and around one-third of the world’s protected marine areas, making it a personal favourite among Indian travellers.
Which Adventure Activity, according to you, is “The Future of Adventure Tourism”? And as industry partners what should be our role to promote it?
Since Australia is a family holiday destination and a preferred choice for newlyweds, Australia offers a wide range of options for adventure lovers and it would be unfair to pick one activity as the future. The popularity of activities defer with audience segments. Soft adventure such as Sydney harbor bridge climb, hot air ballooning, helicopter rides, tree-top walks, are gaining prominence among tourists as it allows them to experience the beauty of the country in a unique way. Similarly, hard core activities such as scuba diving, snorkeling, skydiving etc. are adrenaline pumping activities which will always emerge as favorites among adventure junkies.